LOOKBOOK
Some ideas take time. This one took ten years.
The story of TNTCO x DMEOW began a decade ago, when Deckson, Chang Yong and Shu Sen first met. Back then, Deckson was building TNTCO, while CY and SS were still on their own creative path. A promise was thrown into the air: one day, CY and SS would have a brand of their own — and when that day came, it would collide with TNTCO.
Ten years later, that conversation has finally become a collection.
In the years since, Chang Yong and Shu Sen created DMEOW, a universe built around characters with their own charm, humour and attitude. For this collaboration, TNTCO steps into that world and spins DMEOW’s iconic characters through our own lens — giving them a new persona with a more urban, graffiti-inspired energy.
The result is a summer-ready collection made for sun, outdoor days, beach trips and good times with friends. Familiar DMEOW characters are reworked with TNTCO’s streetwear language: bolder, louder and a little more mischievous. It is playful without losing edge, nostalgic without feeling old, and made to feel like a memory from a holiday you wish lasted longer.
To celebrate the launch, we flew a group of 60 people — including influencers, celebrities and friends of the brand — to Da Nang, Vietnam. Set against the beachside, the trip became more than just a campaign. It was a real-life extension of the collection: sun, sand, late nights, friendship and a launch party by the coast to mark the moment properly.
TNTCO x DMEOW “GOOD TIMES WITH FRIENDS” is a full-circle moment between old friends, built from a ten-year idea and brought to life through characters, summer stories and the TNTCO spirit.
Shop the TNTCO x DMEOW collection now.
Available online and in-store while stocks last.