Behind the Collection (BTC): Outbreak Collection

Have you ever imagined that one day, almost everyone is infected by a virus outbreak. What can we do if we are not a carrier and how can we stay out of the virus? Have you ever thought that someone knew that it was a virus but they are still going for it like moths to a flame? That's pretty much like our fashion scene now isn't it?

Almost everyone in the young generation is so into it and people are spending fortune amount to dress themselves up. But turn out not everyone is doing it in right way. There are so many people jumping on the bandwagon, and follow the trends blindly. They are wearing what people are wearing, spending money on what the others are buying just to prove that they are on trend, or what we called "hype".

We imagined that the whole phenomenon as a virus breakout. If people mentioned above are all turned into zombies, what should we do, and what do we need to keep our brains safe? And base on these imaginations, here is how the Outbreak Collection is made.

你是否有想象過整個世界都充滿了瘟疫,而每個人都帶著感染病毒的風險?而身為非帶菌者的我們,又可以怎麼樣避免這場災難?你又有沒有想過有人知道瘟疫帶來的後果,卻像飛蛾撲火那樣的獻上自己?說起來,著不正是我們現在正面對所謂的「時尚潮流」嗎?

幾乎每個年輕人都對於潮流著了迷,但不是每個人都有良好的自製能力或獨立思想。甚至有人花上一大筆錢就為了添上幾件華麗的服飾,或則是幾雙「搶手」的球鞋。就是有人為了跟上潮流,看見別人擁有的他就必須擁有,人家沒法擁有的就更加需要擁有。

我們的團隊吧這些現象都想象成瘟疫爆發。如果上述的人都變成了喪尸,那我們需要什麼,或做些什麼來保護我們的腦袋?基於這些天馬行空的想象,我們就設計及推出了 Outbreak 系列,來抒發我們內心想說的話。

Purchase the Outbreak Collection here:

 

 

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